Stepler wants you to be the healthiest version of yourself.
That’s why we created Stepler - a free app to motivate and reward you for every step you take. The user’s steps are converted into points that can be redeemed for exclusive offers on our partners’ products and services online.
Check the website
Goals
The goal was to establish trust and convey the value prop to drive user adoption, make people claim items from the marketplace and retain more users.
The strategy was to rebuild the app in a native tech stack and redesign it to appeal more and provide a greater experience both in the speedometer section and in the marketplace.
My role
I’ve driven the design and development team till the launch of the redesign. I made sure the app delivered the best quality performing heuristic evaluation and usability testing along with QA testing later on.
I helped establish a user-centred culture creating a workflow where the users were brought in for discovery or validation at every sprint.
I held a major ideation workshop (30+ attendees) to devise engagement features as long as proposed a smoother and product-led onboarding to decrease the time to value. I’ve also driven the design of the Apple Watch app for trekking users.
Results
The redesign, marketing and partnering activities led to an astonishing growth, 300k to 2M+ in 6 months, and more in the following months, allowing the company to expand in more markets.
The app was featured on Apple Store.
Stepler’s users walked 20% more than before.
+10 002 729 681 steps taken every day.
Key takeaways
How to hold big workshops and get the desired outcome.
How to work with your peers to establish ad-hoc user-centred workflows.
How to work with hypotheses and experiments.
How to prepare for tech migration.
How to hold the team accountable with clear goals and expectations.
