Stockholm Design Week invites professionals, industry insiders and the public to participate in design events, launches and exhibitions in the city. The aim is to push the Scandinavian design industry forward - and make design engage both professionals and enthusiasts alike.
It supports the fair in making Stockholm the place to be for purchasers, architects, designers and journalists during one week in February and one week in the autumn.
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Goals
The business goal was the Stockholm Design Week to expand the revenue model by devising a B2B2C app that would assist companies, design studios, journalists and design enthusiasts throughout the fair.
The app includes an overview of all exhibitions, showrooms and events taking place in the city, as well as a day-to-day listing of events. For the industry as well as the public, the app is the go-to place for information about all activities during the week.
My role
I have driven the development of the first MVP and its following stages by leading the team through research, design, and development. Spotted opportunities to create new revenue streams and improve the app experience through the use of analytics, user and stakeholder interviews and prioritized the features based on their impact along with key stakeholders. I’ve driven alignment across different departments by roadmapping goals and features.
Results
Thousands of users joined the app in the first year, impacting the awareness, activation, and revenues.
With the learning and insights we got from the MVP, we were able to find opportunities that literally led to double all the metrics.
Journalists, design enthusiasts and schools used the SDW app to plan their schedules.
More exhibitors were willing to be part of the fair.
Key takeaways
Analysing and designing for B2B2C models.
How to plan a GTM across departments.
How to drive alignment across departments by roadmapping goals, outcomes, and initiatives.
How to work with stakeholders and get buy-in on the strategy and roadmap.
